Business Academy – Master Management of Med & Beauty Business – Full 6-Month Program, Edition 4

Why is it worth it?

During the 6-month program, we will cover the key areas of running a Med & Beauty business:

• Financial strategy — how to increase margins and scale revenue predictably.
• Team structure — how to build a high-performing team without constant supervision.
• Process standardization — how to eliminate chaos and improve service quality.
• Patient management — how to attract and retain premium patients without lowering prices.
• Marketing and sales — how to acquire clients who value your services.
• Automation and delegation — how to regain your time and step away from daily operations.

The Business Academy is a program that truly supports the growth of aesthetic medicine and modern cosmetology businesses — from strategy and management to marketing, sales, and team performance.

Watch the podcast with Dr. Jolanta Wypler — a graduate of the second edition of the Academy.

Business Academy Program – Master Management of Med & Beauty Business:

The first 6-month academy in Poland that equips you with the knowledge and tools to transform your business! The Academy has a hybrid format.

• 6 full-day workshops — we meet once a month to work on the key areas that determine the profitability and growth of your clinic.
• Access to an online platform — training recordings, ready-to-use scripts, and document templates that make implementing changes easier.
• One cohesive system that has already helped hundreds of our clients organize their businesses and increase profits.

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Module 1: Sales Management and Revenue Growth Strategy — June 27, 2026

Revenue Growth Strategy for 2026

1. Patient journey — from need to an individualized treatment plan
2. Combined treatments — how to increase therapy effectiveness and basket value
3. Cross-selling and up-selling — how to talk about treatments so patients want more
4. Home care — as an extension of the visit, not an “add-on sale”
5. Retail in practice — what, when, and how to recommend as a team
6. Supplementation in the care model — loyalty, results, repeatability
7. Health packages — how to create personalized sets for patients
8. Pricing psychology — how to communicate in the language of value, not discounts
9. Neuromarketing in consultations — emotions vs. logic in purchasing decisions
10. Set of sales questions — uncover real patient needs and objections
11. Annual cooperation plan — building loyalty through strategy, not promotions
12. Numbers that tell the truth — how to measure patient and team profitability
13. Dashboards and tools — ready-to-implement solutions for your clinic

Module 2: Team Management in Med & Beauty — People, Goals, Results — July 25, 2026

1. Challenges in management within the beauty and aesthetic medicine industry.
2. The role of the owner as a leader — what is the difference between management and leadership?
3. Key traits of an effective manager.
4. How to select the right people for specific roles.
5. Delegation techniques — clear instructions, control, and feedback.
6. Annual performance review.
7. A motivation system that truly drives your goals.
8. Performance monitoring — key performance indicators (KPIs).
9. How to provide constructive feedback.
10. Building team engagement through shared goals.
11. SMART goals for yourself and your team.

Module 3: Marketing Strategy — August 22, 2026

1.  Marketing strategy — do I really need one?
   • Does a small business need a strategy?
   • How to move from “ad hoc” marketing to a consistent system of actions
   • How to find a unique differentiator for my clinic in a competitive market
   • What values and themes should shape the clinic’s communication
2. Analysis of current marketing activities
   • Review of ongoing marketing efforts
   • Identification of activities that actually generate patients
   • Benchmarking — comparing actions with market practices
   • Checking consistency of communication across all brand touchpoints
3. Campaign performance audit
   • ROI analysis — does marketing actually generate revenue
   • Comparison of results with business objectives
   • Identification of “bottlenecks” in the patient journey
   • Recommendations to improve the effectiveness of future marketing activities
4. Selection of effective communication channels
   • Target audience analysis — my ideal patient
   • Evaluation of the effectiveness of current communication channels
   • Understanding the role of each channel in the patient decision-making process
5. Changing the communication language in aesthetic medicine
   • Shifting from treatment-focused to expert-driven communication
   • Consultation and treatment plans instead of promoting individual procedures
   • Building communication around safety, quality, and long-term results
   • New communication directions: slow medicine, longevity, holistic patient approach
6. Clinic 4.0 — using AI in marketing
   • How patients use AI to analyze clinics and treatments
   • How AI can support market and patient needs analysis
   • Using AI to create content and analyze competitors’ communication
   • AI as a tool supporting marketing decision-making

Module 4: Processes in the Clinic and Practice — Setting Team Goals and Targets — September 19, 2026

1. Setting goals and monitoring progress
   • Defining clear and measurable goals and targets for the team and individual employees, aligned with the clinic’s needs.
   • Introducing regular monitoring and reporting of progress toward set goals.
2. Annual performance review and feedback
   • Conducting annual employee evaluations, focusing on target achievement and performance.
   • Providing constructive feedback that supports professional development and identifies areas for improvement.
3. Team development and motivation
   • Organizing training and development programs that help employees achieve their goals.
   • Creating a reward and recognition system to increase team motivation and engagement.

Module 5: Effective Social Media Marketing — October 24, 2026

1. Communication strategy and team image
   • A consistent and effective strategy for building relationships with your audience.
   • Professional presentation of doctors and staff — building patient trust.
   • What matters more — expert marketing or clinic branding?
2. Overcoming the fear of being on camera
   • Why is it worth showing your face on social media?
   • Techniques for managing stress in front of the camera.
   • How to speak naturally and confidently?
3. Golden proportions in the frame — practical workshop
   • How to present yourself well on camera?
   • The art of framing, lighting, and body language.
   • Tricks that make you speak like a professional while still looking like yourself.
4. Analysis and identification of effective actions
   • Evaluation of current social media activities — what works and what needs improvement?
   • Choosing the platforms that deliver the best results.

Module 6: Financial Management — Clinic and Practice Profitability — November 21, 2026

1. Service pricing
   • Developing a pricing methodology that takes into account operational costs, staff time, level of expertise, and current market trends.
   • Comparing prices with competitors and analyzing perceived patient value to set competitive yet profitable pricing.
2. Medical equipment purchasing
   • Equipment selection criteria: quality, reliability, initial cost, maintenance costs, and potential impact on clinic revenue.
   • Evaluating modern technologies and their return on investment to identify which devices can increase efficiency and enhance the clinic’s offering.
3. Financial planning
   • Creating an operational budget that includes all aspects of clinic finances, including fixed and variable costs, as well as projected revenue.
   • Financial planning that accounts for seasonality in revenue, growth forecasts, and cost-saving strategies to ensure financial stability.

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Magdalena Wojcik

Business expert in the aesthetic medicine market | Executive MBA | International speaker

Over 14 years of experience in the aesthetic medicine and beauty sector. Specializes in clinic growth strategies, quality management, and building premium brands in the Med & Beauty sector.

An independent consultant, auditor, and advisor to clinic owners and manufacturers in the areas of growth strategy development and patient loyalty.

Collaborates with aesthetic brands, for which she prepares expert presentations and educational materials — including “The Ideal Clinic – a strategy that keeps patients longer,” covering the latest market data, longevity trends, patient care standardization, and effective treatment protocols.

An international speaker, she has appeared at industry events in Milan, Dubai, and London. A certified speaker with Brian Tracy International. Graduate of the Leadership program by Harvard Business Review Polska and Tony Robbins workshops in Chicago. Member of the Polish Society of Lifestyle Medicine.

Founder of an educational platform dedicated to the aesthetics industry and co-creator of the Slow Medicine certification. She conducts her own business trainings and workshops. Together with business partners, she co-created the first 6-month Business Academy in Poland for aesthetic medicine clinics, based on practical aspects of management, marketing, and finance.

Former General Manager of the Neauvia brand, responsible for international expansion strategy. Academic lecturer at WSIiZ. Host of the industry podcast “#EstetyczneRozmowy.” By education, a finance specialist with over 13 years of experience in the banking sector.

Anna M. Wykurz 

Expert in communication, business strategy, and marketing. Premium Brand Advisor in the Med & Beauty

Speaker, author of numerous business publications, and trainer. Co-author of the book with Brian Tracy “Knowledge Worth Millions – 25 Principles of Success in Business.”

She leverages 20 years of experience in working with companies in the medical, beauty, and premium sectors, helping them develop strategies, build brand image, grow sales, and optimize marketing spending.

A natural-born salesperson, she is passionate about modern communication and new media. Founder of the tech company We Do Bots, which automates customer service in the medical, beauty, and hospitality sectors.

Recently, she co-created and launched the premium cosmetics brand Dr Ambroziak Laboratorium, where she was responsible for strategy, marketing, and management. For the strategy she developed, she received the national Marketing Director of the Year 2023 award.

Her definition of success is: falling asleep with satisfaction and waking up with excitement.

Join the Academy and take your business to the next level!